Obama loses Twitter followers on etiquette, not message
Friday, July 29th, 2011Reports are emerging that the presidential Twitter account is losing a reasonably large number of followers in its present campaign to reach an agreement on the debt ceiling. When taken in context, the loss of followers is small, and I argue that it’s not policy disagreement but Twitter etiquette violations that are losing the president his followers.
Mashable reports that the president has lost more than 30,000 followers today, and that the Republican lawmakers his account is calling out have gained from the exposure.Meanwhile, Mashable reports that NM Incite counted 22,000 uses of the #compromise hashtag the @BarackObama account has been pushing. For an account with more than 9 million followers, a loss of 30,000 is no biggie.
I do think there is a reason for the rather sizable drop. As any long-time Twitter user knows, any period of rapidfire tweeting will result in a follower shift. If you happen to hold the key to world news and tweet incessantly about it, you can go from dozens to hundreds of thousands of followers overnight. But if you’re following some event that many of your followers don’t care about, some less loyal contacts will bail on you in annoyance.
So, the president’s account has lost some followers. Who cares? Politicians, investors, and citizens alike have much more to lose if this isn’t resolved well.
Given how easy it is to annoy followers with spammy posts, it might be worth note how few followers that account lost. What do you think?




